Exhibition Industry News – May 22, 2025
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Exhibition Industry News (May 22, 2025) Summary
As of May 22, 2025, various exhibitions and trade shows are being held across Korea and internationally. The Daegu Baby & Kids Fair opens today at EXCO, while KOBA 2025 (International Broadcasting, Media, Audio & Lighting Exhibition) continues at COEX in Seoul. The International Maritime Defense Industry Exhibition (MADEX 2025) will open on May 28 at BEXCO in Busan, showcasing the latest in maritime defense technology. PlayX4 2025, a major gaming exhibition, begins today at KINTEX in Ilsan, featuring companies like Blizzard and Com2us Holdings. Smart Farm Korea is currently underway at Changwon Convention Center, addressing agricultural labor shortages with AI and robotics solutions. Seoul is celebrating its rise to 6th place globally for international conference hosting, confirming its status as a world-class MICE city.
Exhibition Events
Daegu Baby & Kids Fair Opens Today at EXCO
The 44th Daegu Baby & Kids Fair, the largest parenting exhibition in the Daegu and North Gyeongsang Province region, opens today at EXCO and will run until May 25. Co-organized by EXCO and Messe Esang, this exhibition features major brands such as Britax, Nuna, Pognae, Double Heart, Upang, Mustela, Bebeshop, and Mother-K, offering a comprehensive showcase of childcare products and information.
Source: EXCO related article | Date: 2025-05-22 07:24:00 | View Article
Smart Farm Korea 2025 Draws Massive Crowds at Changwon Convention Center
Smart Farm Korea 2025, Korea's largest agricultural exhibition, is currently being held at Changwon Convention Center from May 21 to 23. The event has attracted 100 leading smart farming companies and approximately 20,000 visitors. The exhibition showcases cutting-edge agricultural technologies including AI, big data, and robotics solutions aimed at addressing labor shortages in Korea's aging rural communities.
Source: Changwon Convention Center related article | Date: 2025-05-21 18:12:00 | View Article
MADEX 2025 to Open at BEXCO on May 28 on Largest Scale Ever
The International Maritime Defense Industry Exhibition (MADEX 2025), Korea's largest maritime defense industry exhibition, will be held at BEXCO in Busan from May 28 to 31. Co-hosted by the Republic of Korea Navy, Korea International Trade Association, and the Naval Development Association, this year's event will be the largest in its history, celebrating the 80th anniversary of the ROK Navy's founding. The exhibition will feature naval vessels and maritime weapon systems from approximately 200 companies across 14 countries.
Source: Industry Exhibition related article | Date: 2025-05-22 02:24:00 | View Article
KOBA 2025 Showcases AI-Driven Media Technologies at COEX
The 33rd International Broadcasting, Media, Audio & Lighting Exhibition (KOBA 2025) is currently being held at COEX in Seoul until May 23. Co-hosted by Korea E&X and the Korea Broadcasting Engineers Association, this year's exhibition is themed "AI-Enhanced Creativity: The Next Wave of Media Innovation," featuring the latest broadcasting and content technologies with a focus on AI integration. Visitors can experience firsthand how artificial intelligence is transforming content creation, filming, and editing processes.
Source: Korea E&X related article | Date: 2025-05-21 15:32:00 | View Article
Ulsan International Art Fair 2025 to Transform into Digital Art Fair
The 5th Ulsan International Art Fair (UiAF2025) will be held from June 5 to 8 at the Ulsan Exhibition Convention Center (UECO). This year's fair has signed a technical cooperation agreement with Art Lasix to evolve into a digital art fair. Since its inaugural event in 2021, UiAF has steadily expanded in scale and content, working to establish itself as a distinctive art fair that reflects Ulsan's industrial identity while connecting the art ecosystem with the local economy.
Source: Ulsan Exhibition Convention Center related article | Date: 2025-05-21 15:18:00 | View Article
40th Seoul International Tourism Fair to Open on June 5 at COEX
The 40th Seoul International Tourism Fair (SITF 2025) will be held at COEX Hall C in Seoul from June 5 to 8. Hosted by the Seoul International Tourism Fair Organizing Committee and organized by KOTFA, this year's event will be the largest in its history, featuring 500 booths from 45 countries worldwide. As Korea's only mega-scale B2B and B2C tourism event, the fair serves as a global platform for the tourism industry's transformation.
Source: 40th Seoul International Tourism Fair related article | Date: 2025-05-22 00:10:00 | View Article
PlayX4 2025 Gaming Exhibition Opens Today at KINTEX
PlayX4 2025, a comprehensive gaming exhibition, opens today at KINTEX Exhibition Hall 1 in Ilsan and will run until May 25. Hosted by Gyeonggi Province and organized by KINTEX and Gyeonggi Content Agency, this event features major gaming companies showcasing new titles and technologies. The exhibition has attracted significant participation from both domestic and international game developers, including Blizzard Entertainment with its "Overwatch 2 Stadium" experience zone.
Source: 2025 PlayX4 related article | Date: 2025-05-22 06:30:00 | View Article
Corporate Participation
Hyundai Rotem to Make First Appearance at MADEX 2025
Hyundai Rotem announced its first-ever participation in the International Maritime Defense Industry Exhibition (MADEX), to be held at BEXCO in Busan from May 28 to 31. The company will showcase its technical capabilities in Manned-Unmanned Teaming (MUM-T) specialized for amphibious operations, demonstrating how its ground weapon systems can support landing operations. This participation highlights Hyundai Rotem's strategy to expand its defense business portfolio beyond traditional ground systems.
Source: Industry Exhibition related article | Date: 2025-05-22 00:11:00 | View Article
Com2us Holdings Showcases Game Backend Platform 'HIVE' at PlayX4
Com2us Holdings and its subsidiary Com2us Platform announced their participation in PlayX4 2025, being held at KINTEX in Ilsan from May 22 to 25. The companies will showcase their Game Backend as a Service (GBaaS) platform 'HIVE', which currently holds a 40% market share in Korea's GBaaS market. Com2us Platform is actively expanding its business through business consultations at the exhibition, positioning itself as a comprehensive solution provider for game developers worldwide.
Source: 2025 PlayX4 related article | Date: 2025-05-22 06:00:00 | View Article
Blizzard Entertainment Operates 'Overwatch 2 Stadium' Experience Zone at PlayX4
Blizzard Entertainment announced that it will operate an 'Overwatch 2 Stadium' experience zone at 2025 PlayX4, the largest gaming festival in the Seoul metropolitan area. Visitors will have the opportunity to experience the popular Stadium mode of Overwatch 2, which has been receiving positive feedback for its innovative approach. The company will also hold special events offering various prizes to participants.
Source: 2025 PlayX4 related article | Date: 2025-05-21 18:00:00 | View Article
JQ Laser Showcases Integrated Laser Processing Solutions at BUTECH 2025
JQ Laser, a specialist in laser processing technology, has drawn industry attention by unveiling its integrated processing system at the 12th Busan International Machinery Exhibition (BUTECH 2025), which opened at BEXCO on May 20. The China-headquartered company demonstrated cutting-edge laser cutting and welding technologies at the exhibition, highlighting innovations that enhance precision and efficiency in industrial manufacturing processes.
Source: BEXCO related article | Date: 2025-05-22 08:16:00 | View Article
JD Solution Unveils Next-Generation Audio Technologies at KOBA 2025
JD Solution is showcasing four cutting-edge audio solutions at the International Broadcasting, Media, Audio & Lighting Exhibition (KOBA 2025) being held at COEX in Seoul from May 20 to 23. The company's innovations include directional sound technology that allows audio to be heard only in specific targeted areas, providing enhanced solutions for broadcasting and content production environments.
Source: KOBA related article | Date: 2025-05-21 18:56:00 | View Article
Samsung Display Unveils Innovative OLED Technologies at Computex 2025
Samsung Display is showcasing a range of innovative OLED technologies at Computex 2025, with a focus on displays for IT devices including laptops, tablets, and monitors. The company's exhibition booth features performance demonstrations utilizing Rainbow Robotics' mobile dual-arm robot platform, effectively highlighting the unique characteristics of OLED technology. The display solutions presented emphasize enhanced visual quality and energy efficiency for next-generation computing devices.
Source: Exhibition booth related article | Date: 2025-05-22 08:26:00 | View Article
Industry Trends
Korean Petroleum and Chemical Industries Seek National Attention for Restructuring
At the ATU Petroleum Forum, industry leaders emphasized the need for nationwide attention to the restructuring of the petroleum and chemical industries. Speakers included Yoo Yeon-baek, Executive Vice President of the Korea Petroleum Association, Park Tae-sung, Executive Vice President of the Korea Battery Industry Association, and Yoon Chang-hyun, Director of the Resource Industry Policy Bureau at the Ministry of Trade, Industry and Energy. The forum highlighted K-battery innovation as a national priority and discussed strategies for the future of Korea's energy sector.
Source: Korea Battery Industry Association related article | Date: 2025-05-21 17:14:00 | View Article
Korean Distribution Companies Renew Focus on Chinese Market
Despite past challenges, Korean distribution companies are making renewed efforts to penetrate the Chinese market. According to KOTRA's franchise trend analysis, China's franchise market is projected to reach 1.27 trillion yuan (approximately 245 trillion won) this year, showing significant growth from 969.7 billion yuan (approximately 186 trillion won) in 2023. This expanding market presents new opportunities for Korean companies looking to establish or strengthen their presence in China.
Source: KOTRA related article | Date: 2025-05-22 08:11:00 | View Article
Livestock Food Industry Seeks Innovation Strategies Amid Demographic Changes
The National Institute of Animal Science and the Korean Society for Food Science of Animal Resources are jointly hosting the 57th International Regular Academic Conference at the Daejeon Convention Center from May 22 to 24. Under the theme "Innovation and Future of Livestock Food in Response to Demographic Changes," the conference addresses how the livestock food industry can adapt to Korea's changing population structure, focusing on technological innovation and sustainable development strategies.
Source: Daejeon Convention Center related article | Date: 2025-05-22 07:12:00 | View Article
Smart Agriculture Emerges as Solution to Labor Shortages in Aging Rural Areas
As South Korea's rural communities continue to age, smart farming technologies are being embraced as a solution to critical labor shortages. Smart Farm Korea 2025, currently being held at Changwon Convention Center from May 21 to 23, showcases how AI, big data, robotics, and other advanced technologies are transforming agricultural practices. The exhibition highlights the growing importance of technological innovation in ensuring the sustainability of Korea's agricultural sector despite demographic challenges.
Source: Changwon Convention Center related article | Date: 2025-05-21 18:32:00 | View Article
Government/Local Authority Support Policies
Miryang City Promotes Investment Attraction at Busan International Machinery Exhibition
Miryang City is actively promoting investment in its Nano and Root Industry Complexes by operating a promotional booth at the 12th Busan International Machinery Exhibition being held at BEXCO from May 20 to 23. The city aims to attract companies in advanced manufacturing sectors by showcasing the advantages of its industrial complexes, including favorable location, excellent transportation infrastructure, and various incentives for businesses.
Source: 12th Busan International Machinery Exhibition related article | Date: 2025-05-21 23:02:00 | View Article
Korea Venture Business Association Explores Collaboration Opportunities with Thailand's INKE
The Korea Venture Business Association is exploring local collaboration opportunities with Thailand's Innovation-Based Enterprise Network (INKE). The initiative involves participation from various Thai organizations including the Thailand Cosmetics Cluster Trade Association (TCOS), Eastern Economic Corridor of Innovation Center (EECi), Thailand Auto Parts Manufacturers Association (TAPMA), and the Digital Economy Promotion Agency (DEPA), focusing on cooperation in beauty, automotive, and digital transformation sectors.
Source: Trade Association related article | Date: 2025-05-22 08:36:00 | View Article
KOTRA Hosts Future Mobility Technology Exchange and Consumer Goods Export Consultation in Japan
KOTRA announced that it has held a series of events over three days starting May 20 in Japan's Chubu region, a manufacturing hub, to support Korean companies' local market entry and technology diffusion. The events included future mobility technology exchanges and consumer goods export consultations, targeting Japanese manufacturing companies in the automotive and related industries. These initiatives aim to strengthen economic cooperation between Korea and Japan while creating new business opportunities for Korean companies.
Source: KOTRA related article | Date: 2025-05-22 07:24:00 | View Article
Chungnam Province Promotes Local Products at Harbin International Economic and Trade Fair
Chungnam Province is actively promoting its local products at the Harbin International Economic and Trade Fair, a major trade event attracting participants from 80 countries and approximately 200,000 visitors. The province has established promotional booths within the 70,000 square meter exhibition space, which features around 3,000 booths in total. The delegation is focusing on attracting buyers from across China and neighboring Russia to showcase Chungnam's high-quality products.
Source: Exhibition hall related article | Date: 2025-05-22 08:24:00 | View Article
Korea Hydrogen Alliance Operates Korean Pavilion at World Hydrogen Summit 2025
The Korea Hydrogen Alliance, in collaboration with the Korea Institute of Energy Technology Evaluation and Planning, operated a Korean Pavilion at the 2025 World Hydrogen Summit & Exhibition (WHS 2025) held at the Ahoy Exhibition Center in Rotterdam, Netherlands, from May 20 to 22. This initiative aims to strengthen Korea's position in the global hydrogen economy and facilitate international cooperation in hydrogen energy technologies.
Source: Exhibition hall related article | Date: 2025-05-22 08:23:00 | View Article
International Expansion
SK Earthon Secures Two Oil Blocks in Indonesia, Completing Southeast Asian Big 3 Market Strategy
SK Earthon has secured two oil blocks in Indonesia, completing its strategic presence in the "Big 3" Southeast Asian markets. The company participated in the IPA Convex 2025, Indonesia's oil and gas industry exhibition held at the Indonesia Convention Exhibition (ICE) from May 20 to 22, where it met with Indonesian President Prabowo Subianto. This expansion strengthens SK Earthon's position in the Southeast Asian energy market, complementing its existing operations in the region.
Source: Exhibition related article | Date: 2025-05-22 08:38:00 | View Article
Samyang Corporation Showcases Specialty Food Ingredients at Japan International Food Ingredients Exhibition
Samyang Corporation announced its participation in the "International Food Ingredients Exhibition (IFIA·HFE Japan) 2025" in Japan, where it is showcasing the excellence of its specialty food ingredients and presenting practical solutions. The company is featuring various food ingredients and solutions at the exhibition, emphasizing high-functionality products designed to meet the evolving needs of the Japanese market.
Source: Exhibition related article | Date: 2025-05-22 08:38:00 | View Article
Monkey Table Order Receives Positive Response at Chicago Restaurant Show
Monthly Kitchen Co., Ltd. has reported strong interest in its "Monkey Table Order" service at NRA Show 2025 (Chicago Restaurant Show), North America's largest food service industry event. The company's booth attracted buyers from over 50 large restaurant chains in cities including New York and Los Angeles. This positive reception indicates growing international interest in Korean food tech solutions and opens new opportunities for the company's global expansion.
Source: Exhibition related article | Date: 2025-05-22 08:36:00 | View Article
Home&Shopping Drives K-Food and K-Beauty Exports, Supporting SMEs' Global Expansion
Home&Shopping is actively supporting the global expansion of Korean SMEs in the food and beauty sectors. The company plans to operate a joint pavilion booth at "Intercharm Korea 2025" at COEX in Seoul this July, providing booth fee support and buyer consultation opportunities to 12 promising K-beauty export SMEs. Home&Shopping has already achieved cumulative exports of $2 million and continues to serve as a bridgehead for small and medium-sized enterprises entering global markets.
Source: COEX related article | Date: 2025-05-22 08:30:00 | View Article
ESG Initiatives
Industry Policy Innovation Requires Integrated Government Organizational Reform
Experts are calling for integrated government organizational reform centered around the Ministry of Trade, Industry and Energy to drive industrial policy innovation. The proposed restructuring would strategically integrate and redistribute core functions of the Ministry of SMEs and Startups by policy area, transfer dispersed information and communication policy functions from various ministries to the Industry Ministry, and establish a separate "Agency" for small business policies. This approach aims to enhance coordination and effectiveness in national industrial strategy.
Source: Industry Ministry related article | Date: 2025-05-22 08:26:00 | View Article
Environmentally Friendly Technologies: Moving Beyond Crisis to the Future
The 46th International Environmental Industry Technology & Green Energy Exhibition (ENVEX2025) will be held at COEX in Seoul starting June 11. With a 45-year history, ENVEX is Korea's longest-running and largest exhibition focused on environmental and carbon neutrality technologies. The event showcases innovative solutions addressing environmental challenges and advancing sustainable development, highlighting Korea's commitment to green technology and carbon neutrality goals.
Source: 46th International Environmental Industry Technology & Green Energy Exhibition related article | Date: 2025-05-21 11:13:00 | View Article
MICE Industry
Seoul Rises to 6th Place Globally for International Conference Hosting
Seoul has achieved its highest-ever ranking of 6th place globally for international conference hosting, confirming its status as a world-class MICE city. The city has been recognized as the "Best MICE City" by the American premium business tourism magazine "Global Traveler" for 10 consecutive years. Seoul Metropolitan Government and the Seoul Tourism Foundation plan to invest 9.5 billion won this year to further develop the MICE industry and position Seoul as a future innovation city leading the global MICE market.
Source: MICE related article | Date: 2025-05-22 08:02:00 | View Article
Macao Government Tourism Office to Host '2025 Macao Week' in Seoul
The Macao Government Tourism Office will host "2025 Macao Week" in Seoul to expand connections with Korean tourists. The event will highlight Macao's appeal as a travel destination, showcasing its development as a MICE industry hub and its potential as a multi-destination travel option through connections with Hengqin and Hong Kong. The program includes a "Macao Tourism + MICE Product Update Seminar & Travel Mart" providing the latest information on tourism and MICE industry developments in Macao.
Source: MICE related article | Date: 2025-05-22 08:24:00 | View Article
Congressman Kim Yun-deok Promotes MICE Industry Development Centered on Jeonju Convention Center
At a National Assembly discussion, Congressman Kim Yun-deok emphasized that "Jeonju Convention Center is not just a local facility but a new milestone in the MICE industry." The event was attended by representatives from 16 organizations including the Korea MICE Association, Korea Exhibition Industry Promotion Association, and Korea MICE Event Industry Cooperative, along with numerous experts. The discussion focused on integrating digital technology and K-culture into the Jeonju Convention Center to create a distinctive MICE destination.
Source: Korea Exhibition Industry Promotion Association related article | Date: 2025-05-21 17:36:00 | View Article
Korea PCO Association Recruiting Participants for Convention Industry Safety and Health Management Education
The Korea PCO Association is recruiting participants for its Convention Industry Safety and Health Management Education program until May 22. The program is open to all MICE industry professionals, including Professional Convention Organizers (PCOs), Professional Exhibition Organizers (PEOs), and facility and service operators. This initiative aims to enhance safety standards and health management practices across the convention industry in Korea.
Source: Exhibition organizer related article | Date: 2025-05-21 12:59:00 | View Article
2025 World Korean Next Generation Conference to Gather Overseas Korean Youth Leaders
The Overseas Koreans Agency will host the "2025 World Korean Next Generation Conference" at Songdo Convensia in Incheon from May 27 to 30. The event will bring together young Korean leaders from around the world, including second-generation or later immigrants, Koreans who studied abroad and settled overseas, and global Korean professionals. The conference aims to strengthen connections among overseas Korean communities and share success stories across various fields.
Source: Songdo Convensia related article | Date: 2025-05-21 18:21:00 | View Article
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Updated: May 22, 2025 09:25 KST